In 2021, the Maryland Office of Tourism’s Open For The Holidays (OFTH) Campaign provided an $8 to $1 return-on-investment by marketing overnight stays provided by participating accommodations listed in their database.
In 2022, the campaign is being expanded to include all businesses and events interested in increasing consumer awareness of loyalty programs, deals, discounts, specials, etc. offered during the holiday season. The offerings can relate to accommodations, attractions, dining, event tickets, shopping and more. The campaign will run from 11/14/22 through 12/18/22 and will target the state’s overnight travel markets.
Hotels wishing to maximize their opportunity during the OFTH campaign should follow these two steps:
1. Add your business listing and event information to the VisitMaryland.org database. If you already have information in the database, review it to ensure it is up-to-date. Please allow 48 hours for the information to sync. If you have any questions or issues, please contact Brandon Chan or Flo Brant.
2. Add your promotions through the Deals and Discounts portal. Offers may include lodging, dining, attractions, etc. To make your promotion standout, the Maryland Office of Tourism encourages you to offer seasonal specials instead of a generic one such as added-value incentives, add-ons such as Holiday Light Displays, holiday-themed attractions, or nearby shopping coupon offers. All promotions must be tourism-related.
For more ways to work with the Maryland Office of Tourism year-round, download this checklist.