2023 AHLA State of the Industry forecasts opportunities, challenges Download the report here.

WASHINGTON (Jan. 30, 2023) – The hotel industry in 2023 is projected to surpass pre-pandemic levels of demand, nominal room revenue and state and local tax revenue, while inching closer to other key 2019 performance metrics, according to the American Hotel & Lodging Association’s 2023 State of the Hotel Industry Report. 

The report, which forecasts that operational challenges such as staffing shortages and economic factors will replace COVID as hoteliers’ top concerns, is based on data and analysis from Oxford Economics and was created in collaboration with AHLA Platinum Partners STR, Avendra, Ecolab, Encore, and Oracle.
 
The top findings of the report include:

• 2023 nominal room revenue is projected to reach new heights ($197.48 billion vs. $170.35 billion in 2019). While these numbers are not adjusted for inflation, and real revenue recovery will likely take several more years, the trendlines are positive.
• 2023 room-night demand is projected to surpass pre-pandemic levels (1.3 billion occupied room nights vs. 1.29 billion in 2019).
• Hotels are expected to generate $46.71 billion in state and local tax revenue in 2023, up from $41.11 billion in 2019.
• Average hotel occupancy is expected to reach 63.8% in 2023 – just shy of 2019’s 65.9%.
• Staffing is expected to remain a significant challenge for U.S. hotels in 2023, with hotels projected to employ 2.09 million people in 2023, down from 2.35 million in 2019.
• Inflation for a number of hospitality-related products will continue to run 5% to upwards of 10% for the next few quarters, according to AHLA Platinum Partner Avendra.
• Group business has a bright future: AHLA Platinum Partner Encore reports that 70% of planners surveyed for the company’s Fall 2022 Planner Pulse Report were either booking or actively sourcing new events, and 61% expected to have larger budgets in 2023.
  
  

“Three years after the unprecedented hardships our industry faced due to the pandemic, hotels continue to make significant strides toward recovery,” said AHLA President & CEO Chip Rogers. “2022 saw one of the strongest summer travel seasons ever, and this year we expect hotels to reach new heights in terms of room revenue, room-night demand and state and local tax revenue. But when inflation is taken into account, our industry likely won’t see full recovery for several more years. Nevertheless, hotel performance is trending in the right direction – great news for our industry and our employees, who are enjoying better pay, more career opportunities, upward mobility and flexibility than ever before.”

To help hotels fill open jobs and raise awareness of the hotel industry’s 200+ career pathways, the AHLA Foundation’s “A Place to Stay” multi-channel advertising campaign is now active in 14 cities, including Atlanta, Baltimore, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York, Orlando, Phoenix, San Diego, and Tampa. For more info on the campaign, visit thehotelindustry.com.

Additionally, AHLA affiliate “Hospitality is Working” recently launched the Workforce & Immigration Initiative. The effort is aimed at urging Congress to address workforce shortages with bipartisan solutions to incorporate more immigrants into the American economy. You can learn more about the effort here.
​
Download the full State of the Industry report here. To schedule an interview with AHLA President & CEO Chip Rogers to discuss the AHLA State of the Industry Report, email [email protected].

Linthicum, Md. (January 18, 2022) – On January 12, 2023, members of the Maryland Hotel Lodging Association (MHLA) – including General Managers, industry associates, and partners from Maryland’s statewide lodging industry – gathered at the BWI Airport Marriott Hotel for the MHLA Legislative Preview & Member Appreciation Breakfast. The inaugural event was presented by the Advocacy Event sponsor Marriott International and the Breakfast Sponsor, Ecolab.

Following the breakfast, MHLA’s Chair, Mike Henningsen spoke to the group and took the time to reflect on the value of the continued support of the association’s lodging members, allied and partner level members.  The addition of a new Platinum Partner level was introduced, and two partners who made significant contributions to the Association in 2022 were announced in this category: Ecolab and the Maryland Office of Tourism. Blake Nichols from Ecolab and Liz Fitzsimmons from the Maryland Office of Tourism gave brief remarks about their support and each received a certificate of appreciation.

MHLA President and CEO, Amy Rohrer then took the stage to also thank members and to introduce the members of MHLA’s 2023 Government Affairs Committee. Consisting of a diverse group of representatives from hotels across the state, the committee meets weekly during the 90-day Maryland General Assembly Session, to monitor legislation and actively advance and protect the interests of MHLA members as new regulations impacting hotels are proposed and potentially passed into law. The MHLA Government Affairs Committee is co-chaired by Beth Brainard, General Manager, Canopy Baltimore Harbor Point and Jim Starke, VP of Hotel Operations, Best Western Plus BWI Airport-Arundel Mills.   
​
As the Maryland General Assembly opened its 2023 session on January 9, MHLA lobbyists Frank Boston and Ari Plaut from Boston Plaut: Attorneys at Law joined to discuss the upcoming Maryland General Assembly session and gave a sneak peek of what they will be monitoring in Annapolis this year that could impact hotels.

Pictured with Michael Henningsen, MHLA Chair and Amy Rohrer, MHLA President & CEO:
Frank Boston, Ari Plaut & Kyle Tildon, Boston Plaut: Attorneys at Law, MHLA Lobbyists

​MHLA lodging members can support the Government Affairs Committee by participating in weekly meetings, responding to “Calls to Action”, volunteering to testify as a subject matter expert, or sharing any connection with local representatives which may help facilitate dialogues on important issues. To learn more, please contact MHLA at [email protected].

We are pleased to announce members of MHLA's 2023 Legislative Committee.  This diverse group, representing lodging members across the state, will guide the Association’s position and actions on proposed legislation with a potential impact on hotels throughout the 2023 Maryland General Assembly session.
 
MHLA 2023 Legislative Committee Members
                                       
Co-Chairs
Beth Brainard, General Manager, Canopy by Hilton Baltimore Harbor Point
Jim Starke, VP of Hotel Operations, Best Western Plus BWI Airport - Arundel Mills
 
Voting Members
Joel Bunde, General Manager, Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina
Skip Cerf, General Manager, Sheraton Baltimore North
Chuck Chandler, General Manager, Plamondon Hospitality Partners
Mark Elman, General Manager, Hilton Ocean City Oceanfront Suites
Michael Howard, General Manager, Hyatt Place Baltimore
Adam Jackson, Vice President - Hotel Operations, Holiday Inn Express & Suites Northside - Ocean City
Dan Jasinski, Director of Hotel Performance, Aloft Ocean City
Pete Mangione, General Manager, Turf Valley Resort
Deepak Patel, Owner, Country Inn & Suites Baltimore North
Sandip Patel, Owner, Holiday Inn Express La Plata
Donnie Sutton, General Manager, BWI Airport Marriott
Kerry Watson, Vice President, Government Affairs, MGM National Harbor
Linda Westgate, General Manager, Southern Management Companies

Advisory Members
Travis Cutler, Director, State Government Affairs, Marriott International
Scott Greenberg, Manager, State and Local Government Affairs, Marriott International
Scott Nowak, Director, State & Local Government Affairs, Hilton
Shannon Sellman, Director, Government Affairs, IHG Hotels & Resorts
Sharon Sykes, Director, State & Local Government Affairs, AH&LA

Non-Voting Members                                      
Elizabeth Delens, Vice President, Operations, Crestline Hotels & Resorts
Dan McKeon, Area General Manager, Gaylord National Resort & Convention Center
Nadine Miracle, General Manager, Great Wolf Lodge Baltimore / Perryville
Paul Pruitt, General Manager, Annapolis Waterfront Hotel
LuAnn Stoudt, Human Resource Director, Turf Valley Resort
Ben Seidel, President & CEO, Real Hospitality Group
Junaid Siddiqi, CEO, Presidential Hotel Investors/Harbor East Group
Veronica Whitley, VP of Human Resources, B.F. Saul Company Hospitality Group
​
LOBBYISTS / STAFF
Frank Boston, Partner, Boston Plaut: Attorneys at Law
Ari Plaut, Partner, Boston Plaut: Attorneys at Law
Amy Rohrer, President & CEO, Maryland Hotel Lodging Association